Michigan Gov. Rick Snyder has kicked off a new marketing campaign, entitled “We Run on Brainpower,” designed to remind engineers that Michigan is the place to go for jobs in automotive high tech innovation.
The Republican governor introduced the campaign at the CAR Management Briefing Seminars today.
“Michigan today rivals Silicon Valley as a global innovation center, and we need to encourage our students to pursue exciting, well-paying careers in the tech-driven auto industry,” he said in a statement.
“The vehicles of tomorrow are being developed in Michigan today because our state is home to the nation’s highest concentration of engineers, designers, innovators and IT specialists. As Michigan continues to develop these technologies, we must attract and retain the talent needed in these fields.”
The “We Run on Brain Power” multi-media campaign, being directed by the Michigan Economic Development Corp., will feature a new website, werunonbrainpower.org. The campaign will feature a series of “day-in-the-life” videos showing young automotive engineers at work doing their jobs. The videos were created in partnership with Ford Motor Co., Toyota Motor Corp. and supplier Visteon.
The campaign is part of Michigan’s larger Pure Michigan marketing effort.
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