Wednesday 5 August 2015

TOYO TIRES Russia to Support Local Pro Soccer Team

Toyo Tire & Rubber Co., Ltd. announces that its Russian tire sales subsidiary TOYO TIRE RUS LLC (“TTRU”; Kenta Kuribayashi, president) has concluded a sponsorship agreement with Russian Football Premier League soccer powerhouse FC Zenit Saint Petersburg (“ф.К. Зенит” in Russian). The contract term will span three seasons, from August 2015 through July 2018.

 As a partner of FC Zenit, TTRU will display the company logo at the team’s home stadium and engage in numerous marketing activities featuring the club’s players. TTRU also plans to collaborate with the club in all areas of interactive communication, including Facebook, Instagram and soccer game software. The aim of this partnership will be to bolster the company’s brand recognition and image in the Russian market.
FC Zenit was established in 1925 during the former Soviet Union. The club makes its home in Petrovsky Stadium in Saint Petersburg, Russia’s second largest city. FC Zenit is one of the leading European soccer powerhouses, boasting two Russian Football Premier League championships as well as a UEFA Europa League crown in 2008. In recent years, the club has been a mainstay at the top of the Russian Football Premier League standings, and enjoys a core supporter base throughout Russia of 12 million strong.
As Russia prepares to host the World Cup in 2018, interest in the Russian Football Premier League is growing. TTRU’s support of FC Zenit will help elevate the presence of the Toyo Tires brand in Russia, and in the medium term this partnership will provide the Toyo Tires brand with a major boost.

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